Whitney Plaza Interpretive Signage

Interpretive sign at Whitney Plaza discussing the changes to the Whitney Lofts building from mill to hotel to loft

Client: Whitney Lofts

Role: Project coordinator and graphic designer as an employee of the 106 Group

Primary goal: Design three interpretive panels, similar in size and shape to existing signs in the area, showcasing the history of the Whitney Lofts building and other associated flourmills

Description

Interpretive sign telling the stories of other buildings, mostly mills, near the plaza

Outdoor interpretive signs at Whitney Plaza, located a little over a block away from Mill City Museum and the Stone Arch Bridge in downtown Minneapolis, discuss the existing Whitney Lofts building, other buildings nearby including many mills, and the use of water power from the Mississippi River for the milling industry. The sign construction needed to match existing signs within the area, including black bases and a six or eight foot length.

Interpretive sign talking about the use of water power on site from the Mississippi River to power the milling industry