American Red Cross Blood Donation Video
A recruitment video for the American Red CrossClient: American Red Cross, Bloomington Donation Center
Role: Project manager, video director, co-editor, and DVD author
Primary goal: Create a short video asking viewers to donate blood. The video could be viewed both on site and on location during recruitment
Description
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View the six-minute blood donor recruitment video
As part of a project team, we developed a short video to help recruit new donors to the American Red Cross Blood Donation Center in Bloomington, MN. We filmed two donors, a nurse, and a mother whose daughter’s life was saved from the gift of blood donation. The video discusses why people donate, who benefits, and the process of blood donation.