American Red Cross Blood Donation Video

A recruitment video for the American Red Cross.

Client: American Red Cross, Bloomington Donation Center

Role: Project manager, video director, co-editor, and DVD author

Primary goal: Create a short video asking viewers to donate blood.  The video could be viewed both on site and on location during recruitment.


As part of a project team, we developed a short video to help recruit new donors to the American Red Cross Blood Donation Center in Bloomington, MN. We filmed two donors, a nurse, and a mother whose daughter’s life was saved from the gift of blood donation. The video discusses why people donate, who benefits, and the process of blood donation.