A recruitment video for the American Red Cross.

Client: American Red Cross, Bloomington Donation Center

Role: Project manager, video director, co-editor, and DVD author

Primary goal: Create a short video asking viewers to donate blood.  The video could be viewed both on site and on location during recruitment.


As part of a project team, we developed a short video to help recruit new donors to the American Red Cross Blood Donation Center in Bloomington, MN. We filmed two donors, a nurse, and a mother whose daughter’s life was saved from the gift of blood donation. The video discusses why people donate, who benefits, and the process of blood donation.

Recruitment video for American Red Cross Bloomington Donation Center