Client: Minnesota Department of Natural Resources

Role: Interactive Design, User Interface Design, Custom Software Development, Interactive Media Production

Primary Goal: Engage fair goers in a game while reminding visitors to clean invasive species off their recreational vehicles and clothing.

The Minnesota Department of Natural Resources (MN DNR) hosts Minnesota State Fair goers in their building each year. An existing touch screen experiences focused on how and why to remove invasive species after recreation. However, most visitors did not engage with the content.

The MN DNR hired Drumminhands Design to better engage visitors, increase interpretive retention, and get visitors to clean their own gear from invasive species. Drumminhands Design build a custom game where visitors hold a hose, power washer, boot brush, and glove. Visitors are timed how fast they can clean an ATV, hiking boots, and motor boat. The handheld tools become input devices during the game.

Visitor engagement is up and visitors are asking about invasive species.